Daffy's Gin Gift Box
I’m a massive advocate of socially responsible design and there were two main criteria for this project. The first was that we wanted to eliminate all the synthetic materials often used in gift packaging. Foam and moulded plastic inlays and cellophane windows often feature in this kind of packaging. Rather than recycle the packaging immediately after purchase, we also wanted a box that was reusable. All of the corrugate was folded in on itself to hide any exposed edges. This satisfied the second criteria. It had to feel luxurious. We achieved this by using basic, well chosen tactile materials in a simple manner.
Sleeve: heavyweight paper printed full-colour plus spot offset litho.
Box: corrugate printed one colour flexo.