Daffy's Gin

The Goddess of Gin

Robert McGinnis (born 1926) is the artist behind the film posters for Barbarella, Breakfast at Tiffany’s and many of the James Bond films. Master Distiller Chris Molyneaux approached him via a letter to his house in Greenwich Village, New York and asked if he would be interested in creating the Goddess of Gin for a new gin brand and Robert happily obliged. After a few pencil sketches, Robert completed the final piece and sent it, like all other communication, via post. I worked on the logo and the botanical icons that would be used throughout the rest of the branding. Designer Corrie Gerard and I discussed using these as icons as mosaic tiles and Corrie created a pattern that we used on the outer packaging and tissue paper. The screen-printed graphic is a 7-colour print and seemingly one of the most complex ever produced. We decided on a natural cork and wood enclosure to complete the look.

Gift box
I’m a massive advocate of socially responsible design and there were two main criteria for this project. The first was that we wanted to eliminate all the synthetic materials often used in gift packaging. Foam and moulded plastic inlays and cellophane windows often feature in this kind of packaging. Rather than recycle the packaging immediately after purchase, we also wanted a box that was reusable. All of the corrugate was folded in on itself to hide any exposed edges. This satisfied the second criteria. It had to feel luxurious. We achieved this by using basic, well chosen tactile materials in a simple manner.

350gsm paper
Full-colour plus one spot colour offset litho

Kraft corrugate
Single colour flexographic print

Daffy’s gin

Packaging, print


Daffy's gin gift box